Background

I lead Data Science, AI & Analytics for the consumer sector at stc Bahrain — building the team, models, and AI systems behind customer value management, and acting as the sector's applied-AI champion. It caps a 15+ year career in telecom data across the Middle East and Africa, from BI analyst at MTN Sudan to leading analytics at stc.

Based in Bahrain · telecom consumer sector

Experience

How I lead

I treat building a team as a design problem before a hiring one. I start by naming what the function has to own end to end — data and analytics engineering, BI and reporting, campaign analytics — then hire against that shape and give each area a clear lead. While the team changes around it, I protect the executive reporting, because that is where trust is won or lost.

With stakeholders, I agree definitions and scope up front and write down what we are not doing yet. One shared definition of churn risk, reused everywhere, does more than a clever model nobody trusts. And I deliver analytics into the tools people already use, with a reason attached to every score, so the business can act on it.

Education

• MSc Business Analytics

  Edinburgh Business School, Heriot-Watt University · Oct 2022 – Dec 2025 · Completed while working full-time

• Postgraduate programme, Business Analytics — Decision Making Using Data

  Cambridge Judge Business School, University of Cambridge · Nov 2022 – Feb 2023

• B.Sc. (Honours), Computer and Mathematical Sciences

  University of Khartoum, Faculty of Mathematical Sciences · 2002 – 2010

Right now

Building agentic AI workflows and evaluating the Claude ecosystem — Claude Code, Cowork, and Skills — for analytics and delivery work.